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Hsin-ying sells a way:Cross the sale gold rule
2008-01-28 11:17:11
(has been browse 482 times)
At some nations, a kind of new marketing method--cross sale, is valued by the financial profession of the banking, insurance industry...etc. more and more.Because here in two professions, the consumer has to hand over personal very detailed true data while purchasing product or service, and this organization will also carry on a complete record to the bargain behavior of the customer, acquiring precious customer to purchase a record data thus.These data, can use on the other hand to the need of further analytical customer is the foundation of[with] market investigation, having already aimed at sex ground thus to provide for the customer more better service;On the other hand, can also Be protecting customer personal premise of privacy under, make use of these datas with other have to repair a sexual business enterprise with each other to share customer's resources together, open an exhibition to cross sale. But, still haven't a few business enterprises because of can't be crossed sale's cost brought to descend, the customer loyalty raise etc. various advantages but don't already worry.The reason of[with] root of an among thoses is many companies to used for an improvement to cross to sell of pump capital in to be usually all thrown to according to technical solution up, such as CRM system, customer's database etc..In fact, their this kind of didn't receive to show result hard. Boston's consulting with the standpoint of company(BCG) BE, can be crossed to sell of drive dint, the key lies in the organization structure of business enterprise whether properly, and strategic whether valid.
